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Outdoor Wedding Decorations

Meet The Team


Lindsay Hoffman

Co-Founder of Mashup LA

 Lindsay the co-founder of Mashup LA! You can find her coming up with creative strategies for influencers and brands to work together!

She got her start in the entertainment world working as a journalist for InTouch, Life & Style, Closer & US Weekly!  With a passion for social media, she created & curated the magazine's official Instagram. She has broken national news about your favorite celebrities and covered all major events like the Oscars & Grammys. After working full-time as a journalist, Lindsay went freelance so she could also dive into the influencer world.

With nearly 10 years of experience in entertainment media, She’s worked with some of the largest firms in influencer relations like Rogers & Cowan and brands & events like Tinder, The ASCAP Awards, Adobe & more!

Today Lindsay is still a journalist and owns influencer relations, events, and consulting Agency LBH Media.

 Lindsay understands the influencer world so well because she is one! With over 500k views on YouTube, a motivational blog Dose Of Bliss, she is working from the inside out to stay on top of the game! 

Niki Ostin


Niki established PR Lab in 2008, with the goal of turning products into “must-have” brands. PR Lab’s areas of expertise include media coverage, product placement, and events for lifestyle companies. Clients include Platinum Guild International, Tura Inc. Eyewear, and Swatch Group. The Firm works with major media outlets, digital influencers, celebrity stylists, and costume designers to create buzz for their clients. PR Lab has organized some of the most successful product preview and networking events that were sponsored by brands including Bliss Spa, Aldo, and OPI.

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Selena Schwartz

Event Coordinator

As our Event Coordinator she’s the first person you’ll see at the door running the guest list at MashupLA!
Selena Cleaner is a marketing maven at PR Lab, having executed noteworthy campaigns for established and emerging brands ranging from Movado watches to Soxfords socks and Blake Kuwahara Eyewear. As a millennial herself, Selena is passionate about fusing influencer programs with media relations in order to increase ROI for her clients.

Rob Ryan

Influencer Relations

Our head of Influencer Relations! Known as the ‘Influencer to The Influencers’ Rob works with our team to bring top-tier talent to our event and make everyone feel like a rockstar!

Owner of Rob Ryan Digital, a company specializing in influencer relations; Rob, has been both the influencer & the brand. As an influencer, Rob has worked alongside top talents, hosted a popular live stream series to 2.5M amazing youths around the world & ranked in the top 1% in the world for content performance by Tik Tok. On the business side, he has produced top-tier events such as PHAME Expo, Babes In Toyland Charity, TacoBoutViral, Affiliate Summit, and more. They don't call him "Influencer to the Influencers" for nothing.

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Nina Lam

Brand + Event Coordinator

Nina has been working with the Mashup LA team since 2017! As a brand event coordinator, she specializes in expanding brand awareness and increasing engagement. Her background in project management and design lends a keen eye to companies looking to grow their audience.

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