Meet the Team

Co-founder of Mashup LA
Lindsay Hoffman
Lindsay Hoffman is the founder of LBH Media, which she launched in 2015 to close the gap between traditional and new media. Specializing in influencer relations and experiential events, Lindsay has collaborated with some of the world’s biggest names in digital entertainment. In 2013, she created the first “unofficial, official” VidCon after-party, bringing together top influencers in a groundbreaking event that set the tone for future industry gatherings. Since then, her business has partnered with leading brands including Adobe, PacSun, Facetune, and more. Alongside running LBH Media, Lindsay built her career as an entertainment reporter for InTouch, Life & Style, Closer Weekly, and Us Weekly, where she continues to work today. Passionate about blending traditional, digital, and new media, Lindsay thrives at the intersection of storytelling and brand experience.

Co-founder of Mashup LA
Niki Ostin
Niki established PR Lab in 2008, with the goal of turning products into “must-have” brands. PR Lab’s areas of expertise include media coverage, product placement, and events for lifestyle companies. Clients include Platinum Guild International, Tura Inc. Eyewear, and Swatch Group. The Firm works with major media outlets, digital influencers, celebrity stylists, and costume designers to create buzz for their clients. PR Lab has organized some of the most successful product preview and networking events that were sponsored by brands including Bliss Spa, Aldo, and OPI.