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CELEBRATING
10 YEARS
Mashup LA is a curated experiential event connecting creators, brands, and tastemakers through immersive experiences
Now accepting sponsors for our 2027 event
OUR STORY
Mashup LA is more than an event; it’s a community built over a decade. Founded in 2017, Mashup LA is a curated creator and experiential event that brings together talent, brands, media, and tastemakers through immersive experiences. What started as a simple idea to create a space for genuine connections between creators and brands has grown into a highly anticipated event series known for unforgettable activations, meaningful collaborations, and a vibrant community.
The event is hosted at a stunning private estate overlooking Los Angeles, where we partner with some of the world’s leading brands and connect hundreds of creators and industry leaders. Mashup LA has helped facilitate countless creator collaborations and brand partnerships while generating millions of social impressions. We’re proud to provide a platform where creativity, culture, and opportunity come together.
Meet The Founders
Lindsay Hoffman
Co-Founder, Mashup LA
Lindsay Hoffman is the founder of LBH Media and Mashup LA bringing together creators, brands, and entertainment through influencer strategy and experiential events. In 2013, she launched the first “unofficial, official” VidCon after-party, creating a space for top digital creators to connect before influencer marketing became the industry it is today. Since then, she has partnered with leading brands including Adobe, PacSun, Facetune, and more. Lindsay is also an entertainment reporter whose work has appeared in In Touch, Life & Style, Closer Weekly, and Us Weekly, giving her a unique perspective at the intersection of traditional media, creator culture, and brand experiences.
Niki Ostin
Co-Founder, Mashup LA
Niki established PR Lab in 2008, with the goal of turning products into “must-have” brands. PR Lab’s areas of expertise include media coverage, product placement, and events for lifestyle companies. Clients include Platinum Guild International, Tura Inc. Eyewear, and Swatch Group. The Firm works with major media outlets, digital influencers, celebrity stylists, and costume designers to create buzz for their clients. PR Lab has organized some of the most successful product preview and networking events that were sponsored by brands including Bliss Spa, Aldo, and OPI.
